Understand the business
Clarify the audience, key services, geographic focus, existing channels and the customer action that matters most.
LESS GUESSING.
MORE SIGNAL.
A good plan makes decisions easier to explain and improvements easier to evaluate.
Audit the experience
Review search visibility, content gaps, user experience, website performance and the quality of existing tracking.
Prioritize improvements
Separate quick fixes from larger investments, then plan the work around impact, effort and dependencies.
Measure and refine
Check the quality of inquiries and the performance of important pages. Use the results to inform the next cycle.