Claim your listing
Claiming your listing would allow your company to expand its business all over the internet. Therefore your NAP needs to be listen on a vast number of local directories so as to help the search engines and your consumers to find your name quickly.
Ensure that your keywords are included
While getting your company listed on a number of sites, you need to be careful about using the most relevant keywords. Keyword research and placement is one of those tasks which is best left in the hands of a professional SEO strategist. Make sure to provide a proper description of your business in the keywords. For example if you are running a law firm in Folsom then instead of using keywords such is ‘legal’ or ‘law’, you need to go for detailed keywords such as ‘legal services in Folsom’, ‘Folsom law firm’, ‘Folsom legal services’ etc. Long-tailed keywords would help to describe your business in greater detail. As already mentioned before, you need to depend on a professional SEO firm for keyword research and placement.
Create compelling content
Getting your website search engine optimized is not enough. You’d need to post relevant content regularly so as to boost your local ranking. Updating your content regularly while including keywords would help to boost your rankings.