If you are reading this article then you must have already survived the start-up, created a successful Folsom, CA business and now wondering how to make your business grow. In order to keep your customers coming in, what you need to do is get your name out by investing on a smart advertising strategy. In this post we are going to discuss a few advertising habits which would foster business growth
Hire a tech savvy assistant or do it on your ownThe first thing your customers do while looking for a product or service is search it online. So in case you still haven’t taken your business online, then you are missing out on a lot of potential customers. More than 50% of the consumers are influenced by online content. So start thinking about a compelling content strategy.
Regularly update your websiteKeeping your website up-to-date would allow you to explain the exclusivity of your product or services. Ideally you should resort to a professional web designer who can help you come up with a solid website. Once your website is set up you need to keep it updated by posting interesting content on a regular basis. A cluttered or outdated website is surely going to cost you a chunk of your customers.
Take full advantage of SEO and business listing servicesThere are many online directories which provide listing service for small businesses. Small businesses are known to profit from these kind of services especially when your site is SEO optimized. As already mentioned before, most of your customers would search you online before making a purchase. So make sure to invest on a solid SEO strategy which would help to rank your website on the first page of important search engines.
Make use of the social media sitesSocial networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Plus, etc. are extremely important when it comes to promoting and advertising a business. So make sure your company has it’s page in all of them. Posting interesting content on your page would prompt your audience to engage with you and share them with others. As a starter you can start with creating a page on Facebook and LinkedIn and concentrate your efforts on reaching your target audience.
Get your business reviewed on a local business review websiteA review site provides loads of useful information about the city and its business. Getting your small business featured on a business review website would immensely help in business growth. Once you provide all the relevant information on your business, the review site is going to highlight the best parts about your business in an honest yet positive light.
Advertise in the local papers
Small business owners can spread the name of their brand by placing advertisements in the local newspapers.
Lastly it needs to be mentioned that there are no dearth of ways of promoting your business both online or offline. Its’ important for you to select a process which would suit your budgets and requirements. Implement one or more of these basic business growth ideas and you’d be on your way towards success.
Ensure that your company is categorized as a local business
In order to qualify as a local business you need to own a storefront or provide services in a particular area. Having an online business serving a locality isn’t going to qualify you as a local business owner. Also keep in mind that your company needs to come with a local identity, that is, it must have a physical presence and a landline number.
Keep your information consistent
If you are looking forward to promoting your business then you need to share consistent information, such as your name, phone number and address. Ensure that the same info is provided on any online space where you are on. Consistency would help to emphasize the online image of your brand. The more places your name, address and phone number (NAP) is listed- the better the local search results.